Monday, February 3, 2014

Rethinking Aid

The article "Africans to Bono: 'For God's sake please stop!'" discussed the damage and ineffectiveness that the aid strategies promoted by the pop singer Bono. While these statements are likely very true the general public is ignorant of this situation. The article in question came out in 2007 and I am still  being asked on my international flights to donate to UNICEF.
Charity while for a good cause is largely a result of a self serving need to feel helpful or a good person. In the United States charity is a cultural phenomenon because people do enjoy feeling like they are helping people. My proposal is to stop trying to educate people on the various facts of why they should or shouldn't listen to Bono but to instead make economizing the countries and ultimately empowering the "beneficiaries" of aid a more attractive option than simply throwing money at the problem. Perhaps relating the struggles to a small business owner in this country to the general populace of theirs.
Whatever the ultimate solution to the aid problem is I don't believe it will be brought about through education. What communicates to the general populace is marketing and I believe a marketing change is what is necessary to help put the money into the economy of the African people.

No comments:

Post a Comment