My question is if this is the ideal model in terms of what the consumers want. As the customer base for amazon has increased and the money flowing into the company have dramatically increased Amazon has continuously made customer satisfaction and service assurance their priority. This service isn't cheap and it requires Amazons continuous growth to meet the growing demand. As stated investors seem to currently have the bum end of the deal but regardless Amazons stock has consistently risen (with a small drop since 2013) for the past 5 years as they have instituted this plan(see end for link to stocks). As it looks now if everyone is happy with the situation why don't more companies have this business policy.